Review: hello Activated Charcoal Toothpaste

I’ve been using hello Activated Charcoal Toothpaste for over a month. Before I review it, here’s some information on it.

• Activated charcoal with fresh mint + coconut oil
• Epic whitening flouride toothpaste
• Noticeably whiter teeth
• Prevents cavities
• Safe for enamel
• Awesome fresh breath
• Never tested on animals
• No peroxide
• No artificial sweeteners
• No dyes
• No SLS/sulfates
• Leaping bunny certified
• Vegan

This charcoal toothpaste works the same as another charcoal toothpaste I used before — Cali White Activated Charcoal & Coconut Oil Toothpaste — in terms of whitening. hello Activated Charcoal Toothpaste ($5) is half the price of Cali White ($10). They are both 4 oz. Let’s compare the ingredients in each one.

hello Activated Charcoal Toothpaste:

Sorbitol (Humectant), Hydrated Silica (Polishes And Cleans Teeth), Vegetable Glycerin (Soothes And Moisturizes), Xylitol (Sweetener), Purified Water, Charcoal Powder (Whitens, Polishes And Cleans Teeth/Freshens Breath), Flavor (Freshens Breath), Xanthan Gum (Thickener), Titanium Dioxide (Mineral), Cocamidopropyl Betaine (Cleanser), Sodium Cocoyl Glutamate (Cleanser), Coconut Oil (Soothes And Moisturizes), Potassium Sorbate (Maintains Stability) And Stevia Rebaudiana Leaf Extract* (Sweetener).

Cali White Activated Charcoal & Coconut Oil Toothpaste:

Purified Water (Distilled Water), Xylitol, Diatomite Diatomaceous Earth, Baking Soda, Activated Charcoal, Tea Tree Oil, Organic Coconut Oil, Xanthan Gum, Citric Acid, Peppermint Oil, Natural Flavors.

Cali White has a shorter ingredient list, but (this is just me) I don’t care. As I said before, they both gave the same results. The hello brand is thicker in consistency and feels more like an actual toothpaste. From what I remember, Cali White fully dissolved due to the fact that it doesn’t contain any foaming agents. Between the two, if I were to pick one to try again, I would choose hello Activated Charcoal Toothpaste. I can’t justify paying $10 for a charcoal toothpaste if the results are identical from my own experience. With both charcoal toothpastes, the whitening effects isn’t that noticeable. That’s why I will not purchase either one again. I want a toothpaste that shows results. I want visible teeth whitening effects. The only time my teeth looked visibly whiter was when I used this.

Yep, it worked. Unfortunately, the effects only lasted a few months, which isn’t bad. I enjoyed it while it lasted.

Have you used a charcoal-based toothpaste before? Did it work for you?

Love, Jen